While most companies would encourage customers to repeat their purchases, Patagonia prides itself and its customers on waste-free purchases. To promote its Common Threads initiative, Patagonia created "Worn Wear," a program that highlights thousands of videos and pictures from customers around the globe who treasure their worn, patched-up Patagonia garments with pride. Patagonia also offered to cover the shipping costs for garments that were beyond repair, which Patagonia would then break down and repurpose. Patagonia collaborated with eBay to develop a storefront and also created an online marketplace on its main website. The second aspect of the Common Threads program was to create a second-hand market for Patagonia garments that did not fit or that were no longer worn. To provide an alternative for customers who were unable or unwilling to repair their clothing themselves, Patagonia charged an affordable fee to have garments shipped to their repair facility. Patagonia began publishing do-it-yourself repair guides to assist customers in repairing their clothing. The first part was to encourage customers to fix damaged clothing. The goal was to reduce the number of products Patagonia customers purchased through a two-fold effort. In 2005, Patagonia launched the Common Threads Recycling Program. Patagonia's Sustainability Strategy: Don't Buy Our Products Description
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