Liquid Death declined to comment on the financials in the investor presentation, noting only that going domestic has “significantly” increased profitability. At that point, Liquid Death, which sells entirely into North America but is expanding into Europe this summer, expects domestic shipping to account for 11% of total expenses. Liquid Death hopes to bring that down to 21% this year, and projects that the company will be profitable by 2024, or when ocean freight is supposed to be entirely eliminated. Soaring ocean freight costs hammered Liquid Death in 2022, accounting for 47% of expenses, according to an investor presentation viewed by Forbes. Gabe Ginsberg/Nightclub & Bar Media Group/Getty Images Liquid Death is the top-selling water on Amazon, and has a cult-like following: 240 fans have tattooed the brand’s logo on their bodies.
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